Saturday 28 July 2012

Jessica Ennis — Lucky & Talented

The girl in picture is £1 million Olympic Golden Girl 'Jessica Ennis' who is the first female athlete to earn huge benefits from lucrative sponsorship deals. Last week one of her sponsor companies donated her a lovely Jaguar XKR. She drove her five-litre, super-charged V8 engine vehicle after whole day’s training at the English Institute of Sport in her hometown of Sheffield. The 26-year-old heptathlete Jessica Ennis is on course to earn a staggering £1million from profitable sponsorship deals this year and became the first female athlete to do so. 
In women’s heptathlon in London Olympics 2012 she left all her rivals behind in the game of money making. As she has signed major sponsorship deals with world’s most famous companies like Adidas, Aviva, Omega, BP, Olay, British Airways, Powerade and Jaguar. The other team GB athletes could just secure around half contracts than her.

 
Although, Jessica Ennis seems the luckiest athlete, but she is so dedicated, focused and hardworking girl, who believes in constant improvements in work, instead of just making money from sponsor companies. Therefore, almost everyone who is following her in London Olympics 2012 seems with having no doubts about her performance through out the event. 
Matthew Glendinning, of sponsorship experts Sports Marketing Frontiers, said: ‘The heptathlon competition  will keep her in the limelight for two full days and her ability  to appeal to men and women of all ages make her possibly the biggest female Olympic star Great Britain has ever seen.’
Britain's golden girl of athletics Jessica Ennis is Ambassador of Jaguar Academy of Sport, she has won many awards including Jaguar Academy of Sport 'Most Inspirational Sportswoman of the Year' at the inaugural Awards at Lord's Cricket in November 2010.


In 2011 British Athletics star Jessica Ennis, has also been set to mentor the next generation of hopefuls in Leeds as part of her patronage of The Jaguar Academy of Sport. This unique Bursary programme brings together the perspicacity and experience of their Patrons and Ambassadors to develop specific skills within the Rising talented boys and girls. Ennis is playing an immense role in this amazing mentoring and education programme and helping each of the rising stars to go on to become future British champions. 

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